Stop "clearing your cookies."
The classic advice for protecting yourself from
internet tracking doesn't work very well against the newest breed of
sophisticated snoopers who are spying on you using everything from your
iPhone's battery status level to the kinds of fonts installed on your
browser, Princeton researchers say in a massive new analysis of 1 million web sites, the largest of its kind.
The "trackers" find out what kind of person
you are, and then serve you targeted ads. If you visit those sites,
data about you is gathered up and resold to other marketers. You read
the news for free (sometimes) and someone gets paid to write it, and
funny cat picture sites get their server costs covered.
But the trackers are also used to build profiles of consumers over which they have no control.
Click here for the full article.
Source: NBC News
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