WASHINGTON, D.C. – First Lady Melania Trump’s BE BEST campaign reaches
new heights. Today, the Office of the First Lady is announcing 21 BE
BEST Ambassadors from key agencies across the Administration to help
further the First Lady’s goal of educating children and parents about
the issues they face, and promoting programs and services available to
help them with today’s challenges.
At her one-year anniversary celebration in May, Mrs. Trump acknowledged
and thanked BE BEST’s first Ambassador, a representative with the United
States Agency for International Development (USAID). The First Lady
also called upon other agencies across the Administration to appoint a
BE BEST Ambassador and today, the office is proud to be working
alongside 22 BE BEST Ambassadors, who will focus on resources and
opportunities to help make a difference in the lives of children.
Since the announcement of BE BEST, the First Lady has collaborated with
numerous departments and agencies to advance each of the three BE BEST
pillars – the well-being of children, online safety, and combating
opioid abuse. Over the past two years Mrs. Trump has carried her BE
BEST message—one of hope and empowerment—to children and families in the
United States and around the world, including her first solo trip to
Africa with USAID to visit the beautiful countries of Ghana, Malawi,
Kenya and Egypt. She has emphasized the urgency and severity of our
Nation’s opioid crisis with visits to multiple newborn intensive care
units, conducting listening sessions, and hosting roundtables to shine a
light on successful programs across the country.
As part of the
broader effort to reduce addiction, she has spoken to thousands of
children of all ages about the dangers of drug abuse. She has met with
major technology companies to understand the challenges that each faces
in the effort to address negative behavior online, and has encouraged
children to practice digital civility and responsible behavior. She has
met with more than 30 foreign diplomats, heads of state, or spouses to
exchange ideas on the challenges children are facing all over the world.
Mrs. Trump also reconvened the Interagency Working Group on Youth
Programs in order to build upon the good work being done across the
government.
“I am thrilled that we have identified and partnered with so many
organizations both inside and outside of government to help promote and
expand the three pillars of BE BEST,” stated First Lady Melania Trump. “As we move into the next phase of my initiative, I look forward to the
work ahead. There is no greater opportunity than that of helping
children reach their fullest potential as they grow up.”
The new Ambassadors will serve as a point of contact for moving BE BEST forward within their respective agencies.
Source: The Office of the First Lady