Tuesday, March 28, 2017

MSNBC Overtakes CNN in Total Audience in 1Q17, Shattering Ratings Records

According to Nielsen, MSNBC beat CNN in total viewers during weekday prime (M-F 8-11pm) and total day (M-F 6am-2am) for the first quarter of 2017. MSNBC also drew the network's largest total audiences ever for the quarter in many key dayparts, including weekday prime, total day and dayside (M-F 9am-5pm).

More people turned to MSNBC during total day (M-F 6am-2am) over CNN in the first quarter of 2017. For this daypart, MSNBC was the 3rdmost-watched cable network (behind Fox News and Nickelodeon). MSNBC was the 3rdfastest growing cable network in both total and A25-54 demo audiences over 1Q16. For the month of March 2017, MSNBC total day topped CNN in total viewers for the 2ndconsecutive month and delivered the network's best month ever.

Click here for the full article. 

Source: BWW/TV News Desk (via The Empire Report) 

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