According to Nielsen, MSNBC beat CNN in total
viewers during weekday prime (M-F 8-11pm) and total day (M-F 6am-2am) for the
first quarter of 2017. MSNBC also drew
the network's largest total audiences ever for the quarter in many key
dayparts, including weekday prime, total day and dayside (M-F 9am-5pm).
More people turned to MSNBC during
total day (M-F 6am-2am) over CNN in the first
quarter of 2017. For this daypart, MSNBC was the
3rdmost-watched cable network (behind Fox News and
Nickelodeon). MSNBC
was the 3rdfastest growing cable network in both total and A25-54 demo
audiences over 1Q16. For the month of March 2017, MSNBC total day
topped CNN in
total viewers for the 2ndconsecutive month and delivered the network's best
month ever.
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Source: BWW/TV News Desk (via The
Empire Report)
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