Several new ads have been launched to support the statewide
#CombatAddiction campaign to inform New Yorkers about treatment and
support services and encourage them to join in the fight against the
disease of addiction. A new Spanish and English radio public service
announcements, along with several digital and print ads, will begin
running today to raise awareness of addiction. New ads, radio PSAs and
expanded airtime for television PSAs compliment the #CombatAddiction
campaign, which first launched in October.
“New York’s battle with addiction can be
felt in every corner of the state and this administration is committed
to supporting communities as we come together to end the fight against
this disease,” Governor Cuomo said. “This
campaign lets New Yorkers know that help is available and that everyone
can make a difference, as we work together to save lives and build a
healthier New York for all.”
The ads will run through January 16, 2017
and emphasize the power of communities coming together to combat
addiction through their slogan, “It’s going to take all of us. Let’s
come together to #CombatAddiction.” The #CombatAddiction PSAs will air
on television stations, in select movie theaters, on social media
platforms, and on radio stations and digital music streaming services
beginning today. The campaign also includes wallscapes in the Bronx and
Manhattan, bus interior posters in Albany, Syracuse, Rochester and
Buffalo, and lighted posters at the Albany Amtrak station.
“The new PSA campaign to raise awareness and
urge New Yorkers to be part of the solution to address addiction is
particularly timely since the holidays can be a difficult time for
people struggling with substance abuse,” said Lt. Governor Kathy Hochul, co-chair of the Governor's task force to combat heroin and opioid addiction.
“Addiction can happen to anyone, but by joining together and fighting
this epidemic we can all play a role in saving people’s lives. I hope
these new PSAs inspire individuals, families, and communities to take
advantage of the support that is available through addiction treatment
providers across the state.”
The campaign also promotes the message that
addiction is a disease that can be can treated and that recovery is
possible with support. The ads direct individuals to the #CombatAddiction webpage,
which includes targeted information for individuals, families, friends,
medical practitioners, law enforcement, educators, and community
organizations. The campaign expresses the themes of hope and resilience
through the sharing of stories of real New Yorkers who are living in
recovery from addiction.
New York State Office of Alcoholism and Substance Abuse Commissioner Arlene González-Sánchez said, “This
new phase of the #CombatAddiction campaign continues our efforts to
foster community collaboration and educate the public about the many
resources available to help them to gain access to services. Our hope is
that with these tools more New Yorkers can access services and be
supported on their journey of recovery.”
New Yorkers struggling with an addiction, or
whose loved ones are struggling, can find help and hope by calling the
state’s toll-free, 24-hour, 7-day-a-week HOPEline at 1-877-8-HOPENY (1-877-846-7369)
or by texting HOPENY (Short Code 467369). Available addiction treatment
including crisis/detox, inpatient, community residence, or outpatient
care can be found using this new and improved NYS OASAS Treatment
Availability Dashboard at FindAddictionTreatment.ny.gov or through the Access Treatment page on the NYS OASAS website.
Visit the #CombatAddiction website at oasas.ny.gov/CombatAddiction to learn more about how you can help to #CombatAddiction in your community. Visit www.combatheroin.ny.gov
for more information on addressing heroin and prescription opioid
abuse, including a Kitchen Table Tool Kit to help start the conversation
about the warning signs of addiction and where to get help. For tools
to use in talking to a young person about preventing alcohol or drug
use, visit the State's Talk2Prevent website.
Source: Press Office, Governor Andrew M. Cuomo
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