Ahead of the new seasons of her ABC #TGIT
drama series “Grey’s Anatomy,” “Scandal” and “How To Get Away With
Murder,” prolific producer Shonda Rhimes and her team at Shondaland have partnered with Hearst and launched a new website, aptly called shondaland.com, to expand their brand in the digital space.
Shondaland will be hosted by Hearst Magazines
Digital Media’s proprietary content platform MediaOS and will also
receive syndication opportunities across Heart’s properties like
Cosmopolitan, ELLE, Harper’s Bazaar and Marie Claire. The two companies
will also collaborate on creating custom programs for advertisers, as
well as monetizing content on the new site.
Dove, for whom Rhimes acts as Creative
Director on their Real Beauty Productions film series, will be also be a
collaborative content partner for the website.
Click here for the full article.
Source: NBC News
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