The company routinely weeds out "bad ads." Now it weeds out more bad ad publishers, too.
By Tess Townsend
Google kicked 200 publishers off one of its ad networks
in the fourth quarter, partly in response to the proliferation of fake
news sites.
The company banned the publishers from its AdSense
network, an ad placement service that automatically serves text and
display ads on participating sites based on its audience. The ban was
part of an update to an existing policy that prohibits sites that mislead users with their content.
Google regularly weeds out advertisers for false or misleading claims, but impersonating news sites became an addition following the rapid rise of fake news, or propaganda sites. After the election, Google was blasted for placing a false story from a fake news site claiming Donald Trump had won the popular vote. (He had 2.8 million fewer votes than Hillary Clinton.)
Not all 200 publishers were swept up as part of the effort to root out fake news sites.
Publishers were banned in November and December and
included sites that impersonate real news organizations through
shortened top-level domains, according to Google’s 2016 “bad ads”
report, normally released at the beginning of each year.
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Source: recode.com (via The Empire Report)
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