Shifting trends in online habits mean the music industry has become exposed to the phenomenon of "click fraud," and one expert suggests the threat will only grow over the coming years.
This type of fraud happens typically when automated "bots" imitate human online browsing by
repeatedly clicking on a web page, incentivized by a pay-per-click
business model. Fraudsters have found a new target in music streaming
sites like Spotify and Deezer. Many music streaming sites pay out
royalties to artists and songwriters, who are rewarded each time someone
listens to their track.
Click here for the full article.
Source: NBC News
No comments:
Post a Comment