Groundbreaking Book Quickly Transforming Social Media Landscape
Everywhere you turn there's a reference to social media, be it Twitter, Facebook, YouTube or LinkedIn, the list goes on. It’s 2010, and nothing has gained more momentum since the conception of the Internet amongst consumers and businesses than social media.
The allure of free business-to-consumer or business-to-business marketing simply grabbed everyone at the height of the recession when traditional advertising and marketing budgets were cut. Businesses had to reinvent themselves; their approach to their customers and the use of social media played a pivotal role in the restructuring.
Now, Julian Hall is about to transform the social media landscape once again.
Born in Harlesden (NW), London, Hall struggled before becoming an award-winning, digital media entrepreneur. Hall aptly describes himself as someone that “lives and breathes social media and all things digital.”
Over the last 10 years, he has served as a consultant for companies big and small, from bootstrapped start-ups to investment banks, in the London area. He now travels the globe delivering seminars on social media, innovation and what it takes to be an entrepreneur.
Recently, “The Online Genius” and columnist, who has an avid following in the UK -- online and in print -- has vowed to help and save businesses by sharing his expertise on how to effectively use social media to increase revenue.
“The 10 Secrets of Social Media Marketing – The No Nonsense Guide For Entrepreneurs & Business Owners”, Hall’s first major publication, reveals the secrets of how to build powerful customer relationships using social media, getting complete strangers to evangelize your products or services, how to think just like your customers, the biggest social media mistakes and how to avoid them, why working backwards is the best way to go… and many other secrets.
“I realized that even with the runaway, global success of companies using social media, there was very little, down-to-earth information -- delivered in plain English -- that could guide a business owner through the minefield of social networks, strategies, do's and don'ts, successes and horror stories that all come with the territory. I decided to write the book, and I’m really glad I did,” stated Hall.
When asked to describe his target audience in detail, Hall was very direct in his response.
“Basically, I targeted entrepreneurs and small business owners because they don’t have the time to become experts on platforms like Facebook, Twitter or LinkedIn. What they need is information and guidance on the most effective high-level strategies to produce the best outcomes for their short and long term goals using social media platforms.”
“They still like to read books and digest information in an offline format, because this is what they're used to doing on the plane, train, coffee shop or comfort of their own homes. They might read a few blogs on the subject, attend free talks at exhibitions, which are more like sales pitches, or go to local enterprise workshops. However, the downside to all of these is they often walk away with information overload.”
The savvy, young entrepreneur did not mince words when proclaiming standard practices no longer apply in a social media-dominated world.
“Having a website means nothing! Period! If you’re not engaging your audience, then you might as well forget it. Incidentally, social media is also the perfect remedy for cash strapped businesses.”
Furthermore, Hall emphasized that integrity is considered the “heart” of the social media business world.
“Today, reputation is everything. Say what you’re going to do, then do what you say. If you never make it a priority to help others, chances are others will never help you.”
Hall is quickly generating an impressive list of business owners that have profited from his advice and vast experience.
“We were extremely impressed with the knowledge and the way that The Online Genius proactively positioned our services,” said Francois Hotte, Marketing Manager of Group NBT and Easily.co.uk.
Hotte has delivered a staggering 30 percent return on investment (ROI) through the use of social media.
“Julian asks the questions entrepreneurs ask and answers them in business terms and not confusing Internet marketing-speak. There are many myths and misconceptions surrounding social media and this book will provide entrepreneurs and small businesses with essential tools that can empower them,” Hotte concluded.
Small business owner Alton Walker of AltonWalker.com agrees.
“If I didn't employ his services, I would've been cheating myself out of a life-changing, business development and career decision.”
The 10 Secrets of Social Media Marketing – The No Nonsense Guide For Entrepreneurs & Business Owners is available on Amazon.com and at www.JulianHall.co.uk
If you would like to contact Julian Hall for possible book tours, guest appearances or speaking engagements, you may reach him care of Celeste Agulhas, his managing agent, at celeste@julianhall.co.uk
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