Campaign Spearheaded by the Thruway Authority and MADD
New York State Thruway Authority toll collectors
will handout 18,000 red ribbons on Friday, December 28, 2012 to mark the annual
Mothers Against Drunk Driving (MADD) “Tie One On For Safety” campaign, the
Thruway Authority announced today.
The ribbons, which will also be available at the
Thruway’s Travel Plazas, will be distributed to motorists upon entry at the
following Thruway exits: Exit 15 (Woodbury); Exit 17 (Newburgh); Exit 24
(Albany); Exit B3 (Canaan, Mass Pike); Exit 34A (Syracuse); Exit 36 (Watertown,
Binghamton); Exit 39 (Syracuse, I-690); Exit 46 (Rochester, Corning); and
Exit 55 (Lackawanna).
“The New York State Thruway is one of America’s
safest highways and our participation in this campaign encourages drivers to
keep themselves and others safe by not drinking and driving,” said Thruway
Authority Executive Director Thomas J. Madison.
“To honor lives lost and those injured as a
result of impaired driving, we should do all that we can to save other families
from enduring this pain,” said Michele Fonda, MADD spokeswoman. “MADD is
pleased to have the continued support of the Thruway Authority and recommends
planning ahead for a safe way home – designating a sober driver before drinking
begins, hosting parties responsibly, and providing alternate transportation or
accommodations for those who have been drinking.”
The foot-long red ribbons, a symbol chosen by
MADD in 1986, are meant to be displayed on motorist’ vehicles to raise public
awareness of the dangers of impaired driving and encourage all to take the
pledge to drive safe, sober, and buckled up. The “Tie One On For
Safety” campaign is MADD’s longest running and most visible public awareness
project. In addition to participating in the ribbon handout, the
Thruway Authority will be posting MADD’s reminder to “Drive Safe and Sober” on
message boards throughout the Thruway system from December 27, 2012 to January
1, 2013.
MADD was established in 1980 to advocate safe
driving. The national organization has more than 600 affiliates nationwide,
with 18 chapters throughout New York State. MADD focuses on finding
effective solutions to the problems of drunk driving and underage drinking, as
well as supporting those who have suffered from the consequences of both. Nationwide
Insurance is the National Presenting Sponsor for MADD’s “Tie One On For Safety”
red ribbon campaign.
MADD also expresses support for law enforcement
crackdown efforts, particularly during the holiday season when the number of
alcohol-related crashes rises. New York State Police Troop T will be
conducting specialized patrols and a fixed checkpoint in undisclosed locations
along the Thruway during the holiday period.
For more information about MADD, please see the
website www.madd.org.
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beyond, click here.