Nike Sales Spike in Wake of Colin Kaepernick Relationship

by Mike Florio

What was Nike thinking? Nike was thinking, “Money, money, money, money. . . . MONEY!”

At its core, Nike’s decision to embrace Colin Kaepernick as one of the primary faces of the 30th anniversary “Just Do it” campaign is about one thing and one thing only: Making money.

Don’t get confused or distracted by notions of principle or a desire to be on the right side of history. A publicly-traded corporation with a fiduciary obligation to its shareholders, Nike exists not to be a beacon of freedom but a bastion of capitalism.

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Source: NBC Sports