California Passes Digital Privacy Bill That Could Have Impact Across U.S.

by Alyssa Newcomb

SAN FRANCISCO — California enacted the nation’s strongest data privacy law on Thursday that could presage national changes to how big tech companies, including Facebook, Google and Amazon, collect and use personal data.

The law, passed by the state legislature on Tuesday and signed by Gov. Jerry Brown, requires companies to disclose the types of data they collect about consumers and with whom they share that information. Companies will be forced to let consumers opt-out of having their data sold. The law will also prohibit companies from charging a consumer or treating them differently because they opted out of having their data sold.

Companies will also be required to secure customer data or risk being fined by California’s attorney general, according to the legislation.

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Source: NBC News