Unlocking The Power of The 'Sista' Vote is More Complex Than You Think

 

By Donna Owens

As the 2016 presidential primaries and caucuses continue across America (Arizona, Idaho and Utah all have contests on Tuesday), there's no shortage of polls and pundits trying to predict which group of voters can help their candidate win the White House.

But there's one demographic with a proven track record of strong voter turnout, and growing influence as a formidable voting bloc: African-American women.

In some circles, it's been dubbed the "sista" vote.

Data from the U.S. Census Bureau shows that 76 percent of Black women were registered to vote in 2012 -- more than any other gender, race and ethnicity in the country.

Moreover, Black women have led the nation in voting in the past two presidential elections, with the Center for American Progress noting that the group voted in 2012 at a higher rate (70 percent) than any other Americans.

Meanwhile, a newly released report from the Black Women's Roundtable — the 4th annual Black Women in the United States 2016 Report, suggests that African American women are already helping shape the 2016 election. 

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Source: NBC News