Courting the Youth Vote: How Both Parties Plan to Target Asian-American Millennials

 

With the "millennial" generation projected to surpass the number of "baby boomers" in the United States, the youth vote continues to be a key voting bloc for national presidential candidates.

Despite an overall decline in participation of voters under 30 between 2008 and 2012, exit poll data from 2012 showed a majority of young voters went to the polls for President Obama, especially in swing states.

The power of the youth vote has not gone unnoticed by Democrats and Republicans, who are hoping to court the more than 46 million eligible 18 to 29-year-old voters ahead of the 2016 election. And with a rapidly growing Asian-American electorate that is expected to double by 2040, both the Democratic National Committee and Republican National Committee are also launching new ways to court young Asian-American voters. 

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Source: NBC News