According to Nielsen, MSNBC beat CNN in total viewers during weekday prime (M-F 8-11pm) and total day (M-F 6am-2am) for the first quarter of 2017. MSNBC also drew the network's largest total audiences ever for the quarter in many key dayparts, including weekday prime, total day and dayside (M-F 9am-5pm).
More people turned to MSNBC during total day (M-F 6am-2am) over CNN in the first quarter of 2017. For this daypart, MSNBC was the 3rdmost-watched cable network (behind Fox News and Nickelodeon). MSNBC was the 3rdfastest growing cable network in both total and A25-54 demo audiences over 1Q16. For the month of March 2017, MSNBC total day topped CNN in total viewers for the 2ndconsecutive month and delivered the network's best month ever.
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Source: BWW/TV News Desk (via The Empire Report)